Introduction: Celebrating a Decade of Innovation

Philip Morris International has unveiled the IQOS Iluma I in Japan, marking the 10th anniversary of IQOS, which was first launched in Nagoya in 2014. As the latest addition to its smoke-free product portfolio, IQOS Iluma I continues to redefine the tobacco experience with cutting-edge technology.

Revolutionary Induction-Heating Technology

IQOS Iluma introduced induction-heating technology that heats tobacco from within, delivering consistent flavour without tobacco residue or needing device cleaning. This innovation has disrupted the market, providing users with a superior, hassle-free experience.

IQOS Iluma I: A Leap Forward in Innovation

The new IQOS Iluma I elevates the smoke-free experience with advanced features for cleaner, more seamless, and customizable consumption. It represents a significant step forward in the IQOS portfolio, designed to meet the needs of modern tobacco users.

Three Devices to Suit Diverse Preferences

The IQOS Iluma i series includes three devices:

• IQOS Iluma I PRIME
• IQOS Iluma I
• IQOS Iluma I ONE
  Each device offers unique, adaptable features tailored to enhance the user experience.

Innovative Touch Screen and Pause Mode

A key feature of the IQOS Iluma I is the touch screen on the holder, which allows users to access essential information at a glance. The new pause mode enables users to swipe up or down to pause and resume their consumption, offering unparalleled flexibility.

Sustainability and Durability Features

The IQOS Iluma I incorporates smart technology to extend the holder’s battery life. Additionally, its door is made from aluminium produced with renewable energy, and the inner textile layer of the PRIME model’s wrap is crafted from 100% recycled plastic.

IQOS Iluma I PRIME: Premium Design and Functionality

Designed for discerning users, the IQOS Iluma I PRIME combines an ergonomic profile with premium materials and intuitive functionality. It offers a refined, modern approach to tobacco consumption while maintaining style and elegance.

Now Available at VapeStation in Pakistan

Experience the future of tobacco with IQOS Iluma I PRIME, available at VapeStation in Pakistan. Elevate your smoking ritual with innovative, smoke-free technology that combines sophistication and sustainability in every draw.

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